搜索引擎优化中使用的A到Z排列的SEO术语表

此SEO术语表汇编了300多个可能听到并且在SEO职业生涯中肯定需要了解的最常见术语。与任何专业行业一样，搜索引擎优化有其独特的术语、定义和缩写。

以A开头的SEO术语

Above the Fold首屏	内容在网页上可见，无需滚动，通常指页面的顶部。
AJAX	一种 Web 开发技术，无需重新加载整个页面即可动态更新 Web 内容。
算法	一组旨在执行特定任务的分步指令或规则，通常用于计算。
算法变更	对管理计算机程序的规则集的修改或更新会影响其处理。
Alt 属性	为图像提供替代文本的 HTML 属性对于可访问性和 SEO 至关重要。
替代文本/标签	与 HTML 中图像关联的描述性文本可作为用户和 SEO 的替代方案。
AMP	一个开源框架，通过优先考虑速度和用户体验来提高移动页面性能。
Analytics分析	对数据的系统分析和解释，往往与用户在网站上的行为有关。
Anchor Text锚文本	超链接中可见的可单击文本提供有关链接内容的信息。
人工智能	能够完成需要人类智能的任务（例如学习）的计算机系统的开发。
Authority权威	搜索引擎考虑的个人或实体的专业知识、可信度和影响力。

以B开头的SEO术语

B2B 业务	企业对企业是指企业之间的商业交易，例如制造商和批发商。
B2C 业务	企业对消费者，涉及企业与最终消费者之间的交易，典型的零售交易。
反向链接	从一个网页到另一个网页的导入超链接，被搜索引擎视为信任和相关性的投票。
百度	中国领先的搜索引擎，类似于谷歌，在中文圈广泛使用。
必应	由 Microsoft 开发的搜索引擎，提供网络搜索、图像和视频搜索等功能。
黑盒子	在技术或系统中，内部工作原理从外部不可见或不易理解的概念。
黑帽	指不道德或恶意的做法，通常与黑客攻击或针对计算机安全的行为有关。
黑帽搜索引擎优化	违反搜索引擎指南以提高网站排名的不道德搜索引擎优化技术。
博客	定期更新的在线平台或网站，通常由个人或团体运营，提供信息或对话内容。
Bot	它是“机器人”的缩写，指的是在互联网上执行任务的自动化程序或脚本，例如搜索引擎的网络爬虫。
跳出率	仅查看一个页面后就离开网站的访问者的百分比，表明缺乏参与度。
品牌关键词	在线搜索中与品牌或公司名称直接关联的特定关键字。
品牌关键词库	与特定品牌或公司关联的多个关键字，通常用于在线营销和搜索引擎优化。
面包屑	网站上的导航辅助工具，显示用户在网站结构中的位置，通常显示为链接轨迹。
断开的链接	指向不再可用的网页或资源的超链接，导致 404 错误或类似响应。

以C开头的SEO术语

缓存	存储经常访问或请求的数据的临时存储位置，以减少加载时间并提高性能。
缓存页面	存储在缓存中的网页的快照或保存版本，允许用户在重新访问时更快地检索。
规范标签	HTML 标签用于指定页面的首选版本，对于处理重复或相似的内容特别有用。
规范 URL	选择用于表示一组相似或重复页面的首选或权威 URL，使用 canonical 标记指定。
规范化	标准化 URL 以防止重复内容问题并向搜索引擎发出首选版本信号的过程。
国家顶级域名	国家/地区代码顶级域，与特定国家或地理位置关联的特定顶级域。
引文	对来源的引用，通常用于本地搜索引擎优化，指在线提及企业名称、地址和电话号码。
点击诱饵	旨在吸引点击的内容，通常使用耸人听闻或误导性的标题，主要目标是增加流量。
单击深度	从主页导航到网站内特定页面所需的点击次数。
点击率 （CTR）	点击特定链接或广告的用户占查看该链接或广告的用户总数的百分比。
隐藏	一种黑帽 SEO 技术，将不同的内容呈现给搜索引擎和用户，违反了搜索引擎指南。
CMS系统	内容管理系统，促进数字内容创建和管理的软件应用程序或平台。
共同引用	出现两个或多个网站被其他来源同时提及，表明存在潜在的关系。
代码与文本比率	网页上文本内容与 HTML 代码的比率，比率越高通常被认为对 SEO 更有利。
垃圾评论	博客文章或论坛上不需要的或不相关的评论，通常用于链接建设或其他促销目的。
竞争	企业或实体之间争夺相同受众、市场份额或资源的竞争。
内容	在网站或其他数字平台上呈现的信息、数据或材料，包括文本、图像、视频等。
内容为王	这个被广泛认可的概念强调了高质量内容在在线营销和搜索引擎优化中的重要性。
内容管理系统 （CMS）	与上述相同，内容管理系统的替代术语。
转换	用户在网站上完成的所需作或目标，例如购买、注册或填写表单。
转化率	完成所需作或目标的网站访问者的百分比，衡量网站的有效性。
转化率优化 （CRO）	优化网站以提高转化为客户或采取所需操作的访问者百分比的过程。
核心更新	对搜索引擎算法的重大更新，影响其核心排名因素和搜索结果。
Core Web Vitals	一组与用户体验相关的特定网站性能指标，包括加载、交互性和视觉稳定性。
相关	在SEO中，两个变量之间的统计关系，例如特定页面元素与排名之间的相关性。
抓取	搜索引擎机器人系统地浏览和索引互联网上网页的过程。
抓取预算	搜索引擎分配的资源，用于在给定时间范围内抓取和索引网站。
爬网错误	搜索引擎爬虫在尝试访问网站上的特定页面时遇到的问题。
爬虫	搜索引擎用来浏览互联网和索引网页以获取搜索结果的自动化程序或脚本。
爬行	搜索引擎爬虫系统地浏览和索引互联网上网页的活动。
CSS系统	级联样式表，一种样式表语言，用于描述用 HTML 或 XML 编写的文档的呈现方式。
客户旅程	客户对品牌或产品的完整体验，从最初的认知到购买和购买后的互动。

以D开头的SEO术语

数据	收集和存储的信息或事实以供分析或参考。
去索引	从搜索引擎索引中删除网页或内容，使搜索引擎用户无法访问它们。
死链接	指向不再可用的网页或资源的超链接，导致 404 错误或类似响应。
孤岛页面	不提供进一步导航选项或指向同一网站内其他页面的链接的网页。
深度链接	将用户引导至网站上特定页面的超链接，而不是其主页或主访问页面。
深度链接比率	深度链接（指向内部页面的链接）与指向网站的链接总数的比率。
直接流量	当用户直接在浏览器中键入网站网址或从书签访问网站时发生的网站访问。
目录	组织和分类指向其他网站的链接的网站或在线平台，通常用于 SEO 和导航。
拒绝	SEO 中的一个过程，网站所有者要求搜索引擎在评估其网站排名时忽略特定的反向链接。
DMOZ	网站的开放内容目录，以前称为开放目录项目 （ODP），用于网站分类。
关注链接	指示搜索引擎爬虫跟踪链接网页并将权限传递给链接网页的链接属性。
域	与特定网站或网页关联的唯一互联网地址，通常由 URL 表示。
域名年龄	域名注册和活动的时间长度，通常被认为是搜索引擎排名算法中的一个因素。
域权限	Moz 开发的指标，可根据各种因素预测域在搜索引擎结果中的排名。
域名历史	一段时间内域所有权、注册和使用情况的历史记录。
门口页面	仅为在搜索引擎结果中排名靠前而创建的网页，通常为用户提供很少的价值。
DuckDuckGo	一个注重隐私的搜索引擎，强调用户数据保护，不跟踪用户活动或个性化搜索结果。
重复内容	出现在互联网上多个位置的内容，这可能会对搜索引擎排名产生负面影响。
停留时间	用户在返回搜索结果或导航到另一个页面之前在网页上花费的时间。
动态标签	根据用户交互或其他因素动态变化的 HTML 标签，通常用于 Web 开发以进行定制。

以E开头的SEO术语

E-E-A-T	经验、专业知识、权威性、可信度 – Google 搜索质量指南中的一组原则，用于评估内容质量。
电子商务	电子商务，通过互联网买卖商品和服务。
电子商务搜索引擎优化	专为在线商店和电子商务网站量身定制的搜索引擎优化策略，以提高知名度和排名。
编辑链接	自然获得的反向链接，通常来自高质量的内容和信誉良好的来源，而不是通过操纵策略。
参与度指标	量化用户与在线内容的交互和参与度的测量，例如点赞、分享、评论和花费的时间。
实体	在搜索引擎优化中，是指搜索引擎识别并用来理解内容并提供相关结果的特定对象、人物或概念。
外部链接	从一个网站指向另一个网站的超链接，被视为引用网站的出站链接和目标网站的入站链接。

以F开头的SEO术语

功能片段	显示在搜索引擎结果顶部的信息的突出显示和简洁摘要，通常直接从网页中提取。
可查找性	定位和访问信息或内容的难易程度，特别是在网站或数字平台的背景下。
第一链路优先级	当多个相同的链接指向同一目的地时，搜索引擎可能会优先考虑指向特定页面的第一个链接的概念。
页脚链接	放置在网页页脚部分的超链接，通常用于导航、法律信息或其他补充目的。
新鲜内容	新创建或更新的内容，通常被搜索引擎积极考虑，因为它表明网站的相关性和及时性。
新鲜	在搜索引擎的背景下，考虑最近更新或添加内容的时间是决定搜索结果的一个因素。
FTP	文件传输协议，一种标准网络协议，用于通过基于 TCP 的网络（例如 Internet）将文件从一台主机传输到另一台主机。
网站图标	与网站或网页关联的小图标，通常显示在浏览器的地址栏中或书签中的页面标题旁边。

以G开头的SEO术语

谷歌	一家跨国科技公司，专门从事互联网相关服务和产品，包括搜索引擎。
谷歌分析	Google 提供的网络分析服务，用于跟踪和报告网站流量、用户行为和其他相关数据。
Google Bomb	通过创建具有特定锚文本的大量链接来操纵搜索引擎结果的协调努力。
Google Dance	用于描述算法更新期间谷歌搜索排名处于波动状态的时期的术语。
谷歌蜂鸟	谷歌的一项重大算法更新，旨在通过自然语言处理提供更准确、更相关的搜索结果。
谷歌熊猫算法	谷歌的算法更新，专注于识别和惩罚网站上的低质量或单薄内容。
谷歌企鹅算法	谷歌的算法更新，针对从事操纵性链接建设行为以提高搜索排名的网站。
谷歌鸽子更新	谷歌的算法更新，旨在提供更准确、更相关的本地搜索结果。
Google RankBrain	谷歌用来处理和理解搜索查询的人工智能系统，有助于提高搜索结果的相关性。
谷歌沙盒	新网站在获得高搜索引擎排名之前可能经历的假设过滤器或试用期。
谷歌搜索控制台	Google 提供的一种网络服务，允许网站所有者监控和管理其网站在 Google 搜索结果中的存在情况。
Google 搜索质量评分指南	Google 向评估搜索结果质量并提供反馈的人工评估员（质量评估员）提供的指南。
谷歌趋势	Google 的一个工具，可显示搜索查询随时间的相对受欢迎程度，提供对搜索趋势的洞察。
Google 网站站长指南	Google 提供的指南，旨在帮助网站所有者和开发人员了解搜索引擎优化的最佳实践。
谷歌机器人	谷歌用来发现和索引网页以包含在其搜索引擎结果中的网络爬虫机器人。
灰帽	指介于白帽（道德）和黑帽（不道德）技术之间的 SEO 实践，通常具有一定程度的模糊性。
客座博客	作为客座贡献者在其他网站上编写和发布内容的做法，通常是为了获得曝光和链接。
谷歌地图	Google 提供的一项网络地图服务，为用户提供交互式地图、卫星图像和路线规划。
Google 我的商家	Google 的一款工具，允许企业管理其在线形象，包括企业信息、评论和 Google 地图上的位置。

以H开头的SEO术语

H1	用于定义网页主标题或标题的 HTML 标签，通常以更大、更突出的字体显示。
标题标签	HTML 标签（例如 H1、H2、H3）用于定义网页中的标题和副标题，为用户和搜索引擎构建内容。
Head Term	代表网页内容的主要主题或焦点的一般或主要关键字。
Heading标题	指示文档中某个部分的主题或内容的标题或标签，通常使用 HTML 中的标题标签进行格式化。
Headline标题	简短而朗朗上口的摘要或标题，捕捉新闻文章、博客文章或网页的精髓。
隐藏文本	网页上的文本对用户不可见，但出于搜索引擎优化目的而包含在内，被认为是一种欺骗性的 SEO 做法。
Hilltop Algorithm算法	搜索引擎使用的一种算法，用于根据查询与相关页面之间的相关性和联系来识别权威网页。
HITS 算法	超链接诱导主题搜索算法，一种分析网络上的链接结构以确定网页重要性的算法。
首页	网站的主页或介绍性页面，通常通过在浏览器的地址栏中输入网站的域名来访问。
[HTML全文]	超文本标记语言，用于创建和设计网页和应用程序的标准标记语言。
HTTP	超文本传输协议，用于通过万维网传输数据的协议。
HTTPS	HyperText Transfer Protocol Secure 是 HTTP 的安全加密版本，可在用户浏览器和网站之间提供安全连接。
Hub Page中心页面	作为相关内容中心的中央网页，通常链接并组织特定主题内的各种子主题。
Hreflang 标签	一种 HTML 标签，用于指示网页的预期语言和区域定位，帮助搜索引擎向用户提供最相关的结果。

以I开头的SEO术语

入站链接	来自外部网站的超链接，指向另一个网站上的特定网页，被视为信任或相关性投票。
指数	由搜索引擎维护的网页及其内容数据库，能够高效检索相关信息。
Indexability	允许将其包含在搜索引擎索引中的网页质量，使其有资格出现在搜索结果中。
索引页面	已包含在搜索引擎索引中的网页，在进行相关查询时可以显示在搜索结果中。
信息体系结构	网站信息的结构设计和组织，旨在增强可用性、可访问性和用户体验。
信息检索	从数据库或数据集合中获取相关信息的过程，通常与搜索引擎功能相关。
内部链接	指向同一网站或域内的另一个页面的超链接，有助于导航和分配链接资产。
IP地址	互联网协议地址，分配给连接到计算机网络的每个设备的唯一数字标签，用于标识其在网络上的位置。

以J开头的SEO术语

JavaScript （JS）	一种常用于 Web 开发的编程语言，用于在 Web 浏览器中创建动态和交互式内容。
Joomla	一种流行的开源内容管理系统 （CMS），允许用户构建和管理网站和在线应用程序。
JavaScript搜索引擎优化	搜索引擎优化 （SEO） 技术和最佳实践专为使用 JavaScript 的网站量身定制，以增强用户交互性。
JSON-LD	链接数据的 JavaScript 对象表示法，一种轻量级数据交换格式，用于构建数据，以便人类和机器更好地理解。

以K开头的SEO术语

关键词	总结一段内容的主要主题或主题的特定单词或短语，通常用于搜索引擎优化。
关键词蚕食	网站上的多个页面针对相同或非常相似的关键字的情况，可能会导致竞争和混乱。
关键字密度	特定关键字或短语在一段内容中出现的次数与该内容中的字数总数的百分比。
未提供关键字	当搜索引擎不提供有关导致网站访问的特定关键字的信息时，网络分析中使用的术语。
关键词突出度	关键字在网页中的重要性或可见性，通常取决于其在标题或段落标题等显著位置的地方。
关键词研究	识别和分析潜在用户可能在搜索引擎中使用的相关关键字的过程，是 SEO 策略的关键一步。
关键字词干提取	一种语言过程，其中单词被简化为其词根或基本形式，允许搜索引擎识别关键字的变体。
关键字堆砌	在一段内容中过度使用特定关键字以操纵搜索引擎排名的做法，被认为是一种黑帽 SEO 技术。
知识图谱	搜索引擎使用的知识库，用于通过从各种来源收集的信息来增强搜索结果，从而提供更详细且与上下文相关的结果。
知识面板	Google 搜索结果中的一项功能，在右侧提供汇总信息框，通常针对知名实体或主题。
KPI（关键绩效指标）	用于评估特定目标或目标是否成功的指标，提供对策略或活动的绩效和有效性的见解。

以L开头的SEO术语

Landing Page着陆页面	旨在接收和转化点击广告、搜索结果或号召性用语链接的访问者的特定网页。
潜在语义索引	搜索引擎用来分析单词之间的关系并理解内容中的上下文的一种自然语言处理技术。
Lead	对产品或服务表现出兴趣并提供联系信息以进一步参与的潜在客户。
链接	将一个网页连接到另一个网页的超链接，允许用户在页面之间导航并向搜索引擎提供信号。
链接诱饵	创建内容的主要目标是吸引反向链接，通常是由于其独特性、质量或有争议的性质。
链接建设	从外部来源获取网站反向链接的过程，旨在提高搜索引擎排名并增加权威。
Link Equity链接资产	通过内部和外部链接从一个网页传递到另一个网页的价值或权威，有助于搜索引擎排名。
Link 农场	仅以交换互惠链接为目的而创建的网站集合，通常被认为是垃圾邮件和操纵行为。
链接果汁	感知价值或权威通过超链接从一个网页传递到另一个网页，从而有助于链接页面的排名。
链接配置文件	与特定网站关联的所有入站和出站链接的集合，提供对其链接构建策略的见解。
链路稳定性	网站链接配置文件随时间推移的一致性和可靠性，表明链接建设采用自然且可持续的方法。
链接速度	网站随着时间的推移获得或失去反向链接的速度，快速变化可能会引发搜索引擎检查。
内部链接，	将同一网站内的一个页面连接到另一个页面的超链接，促进导航和分配链接资产。
NoFollow链接	带有 rel=“nofollow” 属性的超链接，指示搜索引擎不要将权限或排名影响传递给链接页面。
出站或外部链接	从一个网页指向不同域上的另一个网页的超链接，将用户引导至外部来源或引用。
日志文件	向服务器发出的请求记录，存储有关每次交互的信息，包括 IP 地址、URL 和时间戳。
日志文件分析	检查日志文件以深入了解网站流量、用户行为和服务器响应的过程，有助于 SEO 和性能优化。
本地搜索引擎优化	搜索引擎优化策略的重点是提高网站在本地搜索结果中的可见度，针对特定地理位置的查询。
长尾关键词	一种特定且通常较长的搜索查询或关键字短语，搜索量往往较低，但可能与利基受众高度相关。

以M开头的SEO术语

机器学习	人工智能领域，专注于算法和模型的开发，使计算机能够从数据中学习并随着时间的推移提高性能。
人工干预	由人工审核员或搜索引擎代表进行干预，以解决与网站遵守搜索引擎指南相关的问题。
手动惩罚	搜索引擎评估员或审查员因违反准则而手动对网站搜索引擎排名施加的一种惩罚或负面影响。
元描述	HTML 属性，提供网页内容的简短摘要，通常显示在搜索引擎结果页面中。
元关键词	一个现已过时的 HTML 属性，曾经包含与网页内容相关的关键字列表，大多数搜索引擎不再用于排名目的。
元标记	包含元数据的 HTML 标记，提供有关网页内容的信息，例如标题、描述、关键字和字符编码。
度量	用于评估流程、活动或策略的绩效或有效性的可量化度量或标准。
移动友好	用于描述针对智能手机和平板电脑等移动设备上的查看和可用性进行了优化的网站的术语。

以N开头的SEO术语

自然链接	有机获取的反向链接，无需操纵或有意影响搜索引擎排名。
负面搜索引擎优化	旨在损害竞争对手网站或操纵搜索引擎结果以降低网站知名度的不道德行为。
利基	专注于特定产品、服务或兴趣的专门市场细分市场，通常以独特的受众为特征。
Noarchive 标签	一个 HTML 元标记，指示搜索引擎不要存储网页的缓存副本，从而阻止访问页面的历史版本。
nofollow	添加到超链接 （rel=“nofollow”） 的属性，指示搜索引擎不要将权限或排名影响传递给链接页面。
Nofollow 属性	超链接标签中使用的 HTML 属性，用于指示搜索引擎不应出于排名影响的目的而跟踪该链接。
Noindex 标签	一种 HTML 元标记，指示搜索引擎不要为特定网页编制索引，从而阻止其出现在搜索引擎结果中。
Nosnippet 标签	一种 HTML 元标记，用于指示搜索引擎不要在搜索引擎结果中显示网页的片段或描述。
导航	网站内链接的结构和排列，包括菜单和其他有助于用户导航和访问不同页面的元素。

以O开头的SEO术语

页外搜索引擎优化	在网站之外进行的搜索引擎优化活动，例如链接建设、社交媒体参与和在线声誉管理。
页面搜索引擎优化	搜索引擎优化工作的重点是优化网站内的元素，包括内容、HTML 标签和整体结构，以提高搜索可见性。
自然搜索	从不受付费广告影响的搜索引擎结果中获取网站流量的过程，而是基于与用户查询的相关性。
自然搜索结果	搜索引擎结果页面中的列表根据其与用户查询的相关性显示，不受付费广告的影响。也称为自然搜索结果。
孤岛页面	未从网站内任何其他页面链接的网页，使用户和搜索引擎难以发现和导航。
出站链路	将用户从一个网页定向到当前网站之外的另一个网页的超链接，也称为外部链接或外部链接。

以P开头的SEO术语

页面速度	衡量网页加载并向用户显示其内容的速度，这是搜索引擎考虑排名的一个因素。
页面排名	谷歌开发的一种算法，用于根据反向链接的数量和质量来评估网页的重要性和权威性。
浏览量	一种衡量指标，用于计算用户浏览网页的总次数，无论该网页是由相同用户还是不同用户查看。
付费搜索	在线广告，广告商每次点击广告时都要支付费用，通常与搜索引擎广告相关。
熊猫算法	谷歌算法更新旨在惩罚内容低质量或单薄的网站，强调高质量内容的重要性。
PBN（私人博客网络）	由单个实体控制的相互链接的网站网络，通常用于操纵性 SEO 实践以影响搜索排名。
PDF格式	便携式文档格式，由 Adobe 开发的一种文件格式，用于呈现独立于软件、硬件和作系统的文档。
罚款	搜索引擎对违反其准则的网站采取的惩罚性行动，导致搜索排名下降。
企鹅更新	谷歌算法更新，旨在识别和惩罚从事操纵性链接建设行为以提高搜索排名的网站。
角色	基于人口统计和心理特征的理想客户或用户的虚构表示，用于营销和用户体验设计。
个性化	根据个人偏好、行为和特征定制内容、推荐或用户体验的过程。
PHP	超文本预处理器，一种常用于 Web 开发的服务器端脚本语言，用于创建动态和交互式网页。
Piracy	未经版权所有者许可，未经授权复制或分发受版权保护的材料，例如软件、音乐或视频。
Pogo-sticking	用户在访问网页后快速点击回搜索结果，表明该页面没有达到他们的预期。
位置	网页在特定查询的搜索引擎结果中的排名或位置，表明其可见性和与该查询的相关性。
PPC（按点击付费）	一种在线广告模式，广告商每次点击广告时都要支付费用，通常与搜索引擎广告和社交媒体广告相关。

以Q开头的SEO术语

QDF	查询值得新鲜，这是搜索引擎用来优先考虑和显示某些搜索查询的新鲜和及时内容的概念。
优质内容	有价值、相关并提供积极的用户体验的内容，满足目标受众的需求和期望。
质量链接	来自信誉良好且权威来源的反向链接，在相关性、可信度和权威性方面被认为是高质量的。
查询	用户的搜索输入或输入搜索引擎的术语，以查找与特定主题相关的信息、产品或服务。
质量得分	在线广告平台（例如 Google Ads）中使用的指标，用于评估广告和着陆页的相关性和质量，从而影响广告排名和成本。

以R开头的SEO术语

排名	网页在特定查询的搜索引擎结果中的位置，通常由相关性、质量和其他排名因素决定。
排名因素	搜索引擎用于评估和确定网页在特定查询的搜索结果中的位置的变量或标准。
互惠链接	两个网站之间的相互链接交换，其中每个网站链接到另一个网站，通常用于链接建设目的。
重定向	一种用于将网站访问者和搜索引擎从一个 URL 发送到另一个 URL 的技术，通常使用 301 或 302 重定向来实现。
引荐	用户在导航到当前页面之前所访问的网页的 URL，通常用于分析和营销目的进行跟踪。
重新纳入	请求搜索引擎重新考虑并将之前受到惩罚或排除的网页重新纳入其索引的过程。
关联	一段内容或网页与特定搜索查询或用户意图紧密联系并适合的程度。
声誉管理	影响或控制公众对个人或品牌在线认知的做法，通常涉及评论和反馈的管理。
响应式网站	一种网站设计方法，可确保在各种设备和屏幕尺寸（例如台式机、平板电脑和智能手机）上实现最佳查看和可用性。
投资回报率 （ROI）	衡量投资、活动或业务活动相对于其成本的盈利能力或成功的绩效指标。
丰富的摘要	搜索引擎结果中显示的附加信息，从网页上的结构化数据中提取，为用户提供增强的详细信息。
robots.txt	放置在网站根目录中的文本文件，用于向网络爬虫提供有关不应抓取或索引哪些页面或部分的说明。
Robots.txt文件	一个名为“robots.txt”的文件，其中包含网络爬虫的指令，指示不应对网站的哪些区域进行爬网或索引。
排名过程	根据网页的相关性和其他排名因素确定和显示网页在搜索引擎结果中的顺序的过程。

以S开头的SEO术语

架构标记	将结构化数据添加到 HTML 中，为搜索引擎提供上下文和附加信息，从而改善搜索结果的显示。
Scrape	从网站提取数据的过程，通常使用自动化工具或脚本来收集用于各种目的的信息。
搜索引擎	一种软件系统，旨在通过返回相关结果来搜索万维网（如 Google、Bing 或 Yahoo）上的信息。
搜索引擎营销 （SEM）	一种数字营销策略，涉及通过搜索引擎上的付费广告推广网站和提高知名度。
搜索引擎优化 （SEO）	优化网站以提高其在相关查询的自然（免费）搜索引擎结果中的可见性和排名的做法。
搜索引擎结果页面 （SERP）	显示搜索引擎响应查询而生成的搜索查询结果的页面，包括自然列表和付费列表。
搜索历史	用户过去在搜索引擎中进行的搜索记录，通常用于个性化搜索结果和改善用户体验。
搜索查询	用户在搜索引擎中输入的单词或短语，以查找与特定主题相关的相关信息、产品或服务。
SEM	搜索引擎营销的缩写，是一种数字营销策略，涉及付费广告以提高网站知名度。
搜索引擎优化	搜索引擎优化的缩写，优化网站以提高其在搜索引擎结果中的可见度的过程。
SERP	Search Engine Result Page 的缩写，搜索引擎在响应用户查询时显示的页面，显示相关结果。
声音份额	特定关键字或品牌在市场中的总展示次数的百分比，表明搜索结果中的可见性和存在。
站点链接	SERP 中主搜索结果下方显示的附加链接，提供对网站内特定页面的直接访问。
网站地图	列出网站页面的文件，以帮助搜索引擎了解其结构，从而改善索引过程和搜索可见性。
全站链接	出现在网站每个页面上的链接，例如导航链接或页脚链接，会影响整体链接配置文件和搜索引擎优化。
社交媒体	在线平台和网站使用户能够创建、分享和交换内容，促进社交互动和社区参与。
社交信号	基于社交媒体活动的网站受欢迎程度和相关性的指标，例如社交平台上的点赞、分享和评论。
垃圾邮件	不需要的或不相关的内容，通常用于操纵搜索引擎排名，通过各种在线渠道（包括电子邮件和评论）传播。
蜘蛛	搜索引擎用来抓取和索引网页的机器人或自动化程序，收集信息以包含在搜索引擎结果中。
Split Testing拆分测试	一种比较网页的两个版本以确定哪个版本在用户参与度、转化率或其他指标方面表现更好的方法。
SSL 证书	安全的套接字层证书，一种数字证书，用于加密用户浏览器和网站之间传输的数据，从而增强安全性。
状态代码	Web 服务器返回的三位数代码，用于提供有关请求状态的信息，帮助浏览器和搜索引擎了解服务器响应。
停止词/停用词	搜索引擎在处理查询以关注基本关键字时经常忽略的常见词，例如“and”、“the”或“in”。
子域	域的一个子部分，通常用于组织和构建网站内的内容，显示为主域名的前缀。
SEO审核（SEO检查器）	评估网站的 SEO 性能，检查页面优化、反向链接和技术方面等因素，以确定需要改进的领域。

以T开头的SEO术语

分类学	将内容分类或分类为分层结构，便于组织、导航和信息检索。
页面停留时间	访问者在导航到另一个页面或离开网站之前在特定网页上花费的时间，以秒或分钟为单位。
标题标签	定义网页标题的 HTML 标签，出现在搜索引擎结果和浏览器选项卡中，影响点击率和 SEO。
顶级域 （TLD）	分层域名命名系统中的最高级别，表示域名的通用类型或用途（例如，.com、.org、.net）。
流量	访问者或用户访问网站的流量，以特定时期内的访问次数、页面浏览量或其他相关指标来衡量。
信任	用户对网站、品牌或内容的信心和依赖，通常受到可信度、权威性和用户体验等因素的影响。
信任等级	一种算法概念，旨在根据可信度对网页进行评估和排名，通常考虑传入链接的质量和相关性。
内容稀薄	为用户提供很少或根本没有附加值的内容，通常缺乏深度、相关性或原创性，并且可能会受到搜索引擎的处罚。

以U开头的SEO术语

通用搜索	搜索引擎结果页面 （SERP），包括传统自然列表之外的各种内容类型，例如图像、视频、新闻等。
不自然链接	通过操纵或垃圾邮件行为获得的反向链接，违反搜索引擎指南并可能导致处罚。
网址	统一资源定位器，一个指定资源在互联网上的位置的网址，包括协议（http 或 https）、域和路径。
URL 参数	添加到 URL 的变量或属性，通常用于在网页之间传递信息或跟踪用户交互，从而影响内容或行为。
可用性	用户与网站或应用程序交互和导航的难易程度，重点关注效率、有效性和整体用户满意度。
用户代理	一种软件代理，代表与网站或应用程序交互的用户或系统，通常由 HTTP 请求中发送的用户代理字符串标识。
用户体验 （UX）	用户在与网站、应用程序或产品交互时的整体体验和满意度，包括可用性、可访问性和设计。
用户生成的内容	用户创建和贡献的内容，包括评论、评论、论坛帖子以及网站或平台受众生成的其他形式的内容。

以V开头的SEO术语

垂直搜索	专注于特定行业、类别或内容类型的专门搜索引擎或搜索功能，在该垂直领域内提供更有针对性和相关的结果。
虚拟助手	一种人工智能驱动的数字助理，可以通过语音或文本交互（通常使用自然语言处理）执行任务、回答问题和提供信息。
能见度	网站或网页被用户、搜索引擎和其他在线平台可见和易于发现的程度，影响其整体存在和可访问性。
语音搜索	一种技术，使用户能够使用口语执行搜索，通常通过声控设备、手机或虚拟助手。
病毒式内容	通过分享和社交媒体在互联网上快速广泛传播的内容，在短时间内获得人气和参与度。

以W开头的SEO术语

网页	万维网上的单个文档或文件，可通过唯一 URL 访问，并包含用户的信息或内容。
网站	通常由通用域名标识的相关网页的集合，代表特定的实体、组织或个人。
网站导航	网站内链接、菜单和其他元素的结构和系统，可促进用户移动以及与网站内容的交互。
网络垃圾邮件	旨在欺骗搜索引擎或用户以在搜索排名或在线知名度方面获得不应有的优势的不道德或操纵行为。
白帽	遵守搜索引擎指南和政策的道德和合法做法，专注于提高网站的质量和用户体验。
白帽搜索引擎优化	遵循道德准则的搜索引擎优化策略和技术，旨在通过诚实和可持续的方法提高网站的知名度。
字数	一段内容中的字数通常被认为是内容质量和搜索引擎优化的一个因素，更长、更全面的内容通常受到青睐。
WordPress	广泛使用的开源内容管理系统 （CMS），允许用户轻松创建和管理网站、博客和其他在线内容。
Xenu 链接工具	一个免费且流行的桌面应用程序，用于检查网站是否有损坏的链接、分析网站结构以及识别链接和重定向的潜在问题。

以X开头的SEO术语

XML	可扩展标记语言，一种标记语言，用于定义以人类可读和机器可读的格式对文档进行编码的规则。
XML 站点地图	包含网站 URL 列表的 XML 文件，旨在帮助搜索引擎更有效地抓取网站页面并为其编制索引。
X-机器人标签	一种 HTTP 标头或元标记，用于向网络爬虫提供指令，控制它们在索引和呈现方面应如何处理网页上的特定内容。
Xenu 链接工具	用于检查网站是否有损坏的链接、分析网站结构以及识别链接和重定向的潜在问题的桌面应用程序。

以Y开头的SEO术语

雅虎	一家提供在线产品和服务（包括网络搜索引擎）的网络服务公司。
Yandex	一家俄罗斯 IT 公司，以其在俄罗斯流行的 Yandex 搜索引擎而闻名，提供各种在线服务。
YouTube 搜索引擎优化	YouTube 内容的搜索引擎优化 （SEO） 策略，重点是优化视频元素以提高可见性。

以Z开头的SEO术语

Zen Cart	开源的网店管理系统和购物车软件，为电商网站开发提供平台。
网络查询分析程序	特定时期的精神或情绪，通常用于描述流行的思想、态度和文化特征。
零点击搜索	直接在搜索引擎结果页面上提供信息的搜索查询结果，无需用户点击链接。通常与特色片段和知识面板相关联。

由于本文是根据英文原文的字母顺序排列的，所以在下方贴上原文内容：

SEO Glossary | A to Z SEO Terms used in Search Engine Optimization

This SEO glossary compiles more than 300 of the most common terms you are likely to hear and will definitely need to know during your SEO career.

Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations.

SEO Terms Starting with A

Above the Fold	The content is visible on a webpage without scrolling, typically referring to the top portion of a page.
AJAX	A web development technique enabling dynamic updates to web content without requiring a full page reload.
Algorithm	A set of step-by-step instructions or rules designed to perform a specific task, often used in computing.
Algorithm Change	The modification or update to the set of rules governing a computer program impacts its processing.
Alt Attribute	An HTML attribute providing alternative text for images is crucial for accessibility and SEO.
Alt Text/Tag	Descriptive text associated with an image in HTML serves as an alternative for users and SEO.
AMP	An open-source framework improving mobile page performance by prioritizing speed and user experience.
Analytics	The systematic analysis and interpretation of data, are often related to user behavior on websites.
Anchor Text	The visible, clickable text in a hyperlink, provides information about the linked content.
Artificial Intelligence	The development of computer systems capable of tasks requiring human intelligence, such as learning.
Authority	The perceived expertise, credibility, and influence of an individual or entity, considered by search engines.

SEO Terms Starting with B

B2B	Business-to-Business, refers to commerce transactions between businesses, such as manufacturers and wholesalers.
B2C	Business-to-Consumer, involves transactions between businesses and end consumers, typical retail transactions.
Backlink	An incoming hyperlink from one web page to another, seen as a vote of confidence and relevance by search engines.
Baidu	A leading Chinese search engine, similar to Google, widely used in China and other Asian countries.
Bing	A search engine developed by Microsoft, offering web search, image, and video search, among other features.
Black Box	In technology or systems, a concept where the internal workings are not visible or easily understood from the outside.
Black Hat	Refers to unethical or malicious practices, often associated with hacking or actions against computer security.
Black Hat SEO	Unethical search engine optimization techniques that violate search engine guidelines to improve website rankings.
Blog	A regularly updated online platform or website, typically run by an individual or group, featuring informational or conversational content.
Bot	Short for “robot,” it refers to automated programs or scripts that perform tasks on the internet, such as web crawling by search engines.
Bounce Rate	The percentage of visitors who navigate away from a website after viewing only one page, indicating a lack of engagement.
Branded Keyword	A specific keyword directly associated with a brand or company name in online searches.
Branded Keywords	Multiple keywords associated with a particular brand or company, often used in online marketing and SEO.
Breadcrumb	A navigational aid on a website, showing the user’s location within the site’s structure, often displayed as a trail of links.
Broken Link	A hyperlink that leads to a webpage or resource that is no longer available, resulting in a 404 error or similar response.

SEO Terms Starting with C

Cache	A temporary storage location that stores frequently accessed or requested data to reduce loading times and improve performance.
Cached Page	A snapshot or saved version of a web page stored in a cache, allowing faster retrieval when revisited by a user.
Canonical Tag	HTML tag used to specify the preferred version of a page, particularly useful for dealing with duplicate or similar content.
Canonical URL	The preferred or authoritative URL chosen to represent a set of similar or duplicate pages, specified using the canonical tag.
Canonicalization	The process of standardizing URLs to prevent duplicate content issues and signal search engines about the preferred version.
ccTLD	Country Code Top-Level Domain, a specific top-level domain associated with a particular country or geographic location.
Citation	A reference to a source, often used in local SEO to refer to the mention of a business name, address, and phone number online.
Click Bait	Content designed to attract clicks, often using sensational or misleading headlines, with the primary goal of increasing traffic.
Click Depth	The number of clicks required to navigate from the homepage to a specific page within a website.
Click Through Rate (CTR)	The percentage of users who click on a specific link or ad compared to the total number of users who viewed it.
Cloaking	A black hat SEO technique where different content is presented to search engines and users, violating search engine guidelines.
CMS	Content Management System, a software application or platform that facilitates the creation and management of digital content.
Co-Citation	The occurrence of two or more websites being mentioned together by other sources, indicating a potential relationship.
Code To Text Ratio	The ratio of text content to HTML code on a webpage, with a higher ratio generally considered more favorable for SEO.
Comment Spam	Unwanted or irrelevant comments on blog posts or forums, typically intended for link building or other promotional purposes.
Competition	The rivalry between businesses or entities competing for the same audience, market share, or resources.
Content	Information, data, or material presented on a website or other digital platform, including text, images, videos, and more.
Content is King	The widely acknowledged concept emphasizing the importance of high-quality content in online marketing and SEO.
Content Management System (CMS)	Same as above, an alternative term for Content Management System.
Conversion	The desired action or goal completed by a user on a website, such as making a purchase, signing up, or filling out a form.
Conversion Rate	The percentage of website visitors who complete a desired action or goal, measuring the effectiveness of a website.
Conversion Rate Optimization (CRO)	The process of optimizing a website to improve the percentage of visitors who convert into customers or take a desired action.
Core Update	A significant update to a search engine’s algorithm, impacting its core ranking factors and search results.
Core Web Vitals	A set of specific website performance metrics related to user experience, including loading, interactivity, and visual stability.
Correlation	In SEO, the statistical relationship between two variables, such as the correlation between specific on-page elements and rankings.
Crawl	The process by which search engine bots systematically browse and index web pages on the internet.
Crawl Budget	The allocated resources a search engine assigns to crawl and index a website within a given timeframe.
Crawl Error	An issue encountered by search engine crawlers when attempting to access a specific page on a website.
Crawler	An automated program or script used by search engines to browse the internet and index web pages for search results.
Crawling	The activity of search engine crawlers systematically browsing and indexing web pages across the internet.
CSS	Cascading Style Sheets, a stylesheet language used to describe the presentation of a document written in HTML or XML.
Customer Journey	The complete experience a customer has with a brand or product, from initial awareness through purchase and post-purchase interactions.

SEO Terms Starting with D

Data	Information or facts collected and stored for analysis or reference.
De-index	The removal of web pages or content from a search engine’s index, making them inaccessible to search engine users.
Dead Link	A hyperlink that leads to a webpage or resource that is no longer available, resulting in a 404 error or similar response.
Dead-End Page	A web page that does not provide further navigation options or links to other pages within the same website.
Deep Link	A hyperlink that directs users to a specific page on a website other than its homepage or main landing page.
Deep Link Ratio	The ratio of deep links (links pointing to internal pages) to the total number of links pointing to a website.
Direct Traffic	Website visits that occur when users type the website URL directly into their browser or access it from a bookmark.
Directory	A website or online platform that organizes and categorizes links to other websites, often used for SEO and navigation.
Disavow	A process in SEO where website owners request search engines to ignore specific backlinks when assessing their site’s ranking.
DMOZ	An open-content directory of websites, formerly known as the Open Directory Project (ODP), used for website categorization.
Do-follow link	A link attribute that instructs search engine crawlers to follow and pass authority to the linked webpage.
Domain	A unique internet address associated with a specific website or web page, typically represented by a URL.
Domain Age	The length of time a domain has been registered and active, often considered a factor in search engine ranking algorithms.
Domain Authority	A metric developed by Moz that predicts how well a domain will rank in search engine results based on various factors.
Domain History	The historical record of a domain’s ownership, registration, and usage over time.
Doorway Page	A webpage created solely for the purpose of ranking high in search engine results, often providing little value to users.
DuckDuckGo	A privacy-focused search engine that emphasizes user data protection and does not track user activity or personalize search results.
Duplicate Content	Content that appears in more than one location on the internet, which can negatively impact search engine rankings.
Dwell Time	The amount of time a user spends on a webpage before returning to the search results or navigating to another page.
Dynamic Tags	HTML tags that change dynamically based on user interactions or other factors, often used in web development for customization.

SEO Terms Starting with E

E-E-A-T	Experience, Expertise, Authoritativeness, Trustworthiness – A set of principles in Google’s search quality guidelines used to evaluate the quality of content.
E-commerce	Electronic commerce, the buying and selling of goods and services over the internet.
eCommerce SEO	Search Engine Optimization strategies specifically tailored for online stores and e-commerce websites to improve visibility and rankings.
Editorial Link	A backlink that is naturally earned, often from high-quality content and reputable sources, rather than through manipulative tactics.
Engagement Metrics	Measurements that quantify user interaction and participation with online content, such as likes, shares, comments, and time spent.
Entities	In SEO, refers to specific objects, people, or concepts that search engines recognize and use to understand content and deliver relevant results.
External Link	A hyperlink that points from one website to another, considered an outbound link for the referring website and an inbound link for the destination website.

SEO Terms Starting with F

Feature Snippet	A highlighted and concise summary of information displayed at the top of search engine results, often pulled directly from a webpage.
Findability	The ease with which information or content can be located and accessed, particularly in the context of websites or digital platforms.
First Link Priority	The concept that search engines may prioritize the first link to a particular page when multiple identical links point to the same destination.
Footer Link	A hyperlink placed in the footer section of a webpage, often used for navigation, legal information, or other supplementary purposes.
Fresh Content	Newly created or updated content, often considered positively by search engines as it indicates the relevance and timeliness of a website.
Freshness	In the context of search engines, the consideration of how recently content has been updated or added as a factor in determining search results.
FTP	File Transfer Protocol, a standard network protocol used to transfer files from one host to another over a TCP-based network, such as the internet.
Favicon	A small icon associated with a website or webpage, typically displayed in the browser’s address bar or next to the page title in bookmarks.

SEO Terms Starting with G

Google	A multinational technology company that specializes in internet-related services and products, including search engines.
Google Analytics	A web analytics service provided by Google that tracks and reports website traffic, user behavior, and other relevant data.
Google Bomb	A coordinated effort to manipulate search engine results by creating a large number of links with specific anchor text.
Google Dance	A term used to describe the period when Google’s search rankings are in a state of fluctuation during an algorithm update.
Google Hummingbird	A major algorithm update by Google that aimed to provide more accurate and relevant search results through natural language processing.
Google Panda Algorithm	An algorithm update by Google that focused on identifying and penalizing low-quality or thin content on websites.
Google Penguin Algorithm	An algorithm update by Google that targeted websites engaging in manipulative link-building practices to improve search rankings.
Google Pigeon Update	An algorithm update by Google that aimed to provide more accurate and relevant local search results.
Google RankBrain	An artificial intelligence system used by Google to process and understand search queries, helping improve the relevance of search results.
Google Sandbox	A hypothetical filter or probationary period that new websites may go through before achieving high search engine rankings.
Google Search Console	A web service provided by Google that allows website owners to monitor and manage their site’s presence in Google Search results.
Google Search Quality Rater Guidelines	Guidelines provided by Google to human evaluators (Quality Raters) who assess the quality of search results and provide feedback.
Google Trends	A tool by Google that shows the relative popularity of search queries over time, providing insights into search trends.
Google Webmaster Guidelines	Guidelines provided by Google to help website owners and developers understand best practices for search engine optimization.
Googlebot	The web crawling bot used by Google to discover and index web pages for inclusion in its search engine results.
Gray Hat	Refers to SEO practices that fall between white hat (ethical) and black hat (unethical) techniques, often with a level of ambiguity.
Guest Blogging	The practice of writing and publishing content on other websites as a guest contributor, often for the purpose of gaining exposure and links.
Google Maps	A web mapping service by Google that provides interactive maps, satellite imagery, and route planning for users.
Google My Business	A tool by Google that allows businesses to manage their online presence, including business information, reviews, and location on Google Maps.

SEO Terms Starting with H

H1	The HTML tag used to define the main heading or title of a webpage, typically displayed in a larger and more prominent font.
Header Tag	HTML tags (e.g., H1, H2, H3) used to define headings and subheadings in a webpage, structuring the content for both users and search engines.
Head Term	A general or primary keyword that represents the main topic or focus of a webpage’s content.
Heading	A title or label that indicates the subject or content of a section within a document, often formatted using header tags in HTML.
Headline	A brief and catchy summary or title that captures the essence of a news article, blog post, or webpage.
Hidden Text	Text on a webpage that is not visible to users but is included for search engine optimization purposes, considered a deceptive SEO practice.
Hilltop Algorithm	An algorithm used by search engines to identify authoritative web pages based on the relevance and connection between a query and related pages.
HITS Algorithm	Hyperlink-Induced Topic Search Algorithm, an algorithm that analyzes link structures on the web to determine the importance of webpages.
Homepage	The main or introductory page of a website, typically accessible by typing the website’s domain name into a browser’s address bar.
HTML	HyperText Markup Language, the standard markup language used to create and design web pages and applications.
HTTP	HyperText Transfer Protocol, the protocol used for transferring data over the World Wide Web.
HTTPS	HyperText Transfer Protocol Secure, a secure and encrypted version of HTTP, providing a secure connection between a user’s browser and a website.
Hub Page	A central webpage that serves as a hub for related content, often linking to and organizing various subtopics within a particular subject.
Hreflang Tag	An HTML tag used to indicate the intended language and regional targeting of a webpage, helping search engines deliver the most relevant results to users.

SEO Terms Starting with I

Inbound Link	A hyperlink from an external website pointing to a specific webpage on another site, considered as a vote of confidence or relevance.
Index	The database of web pages and their content maintained by search engines, enabling efficient retrieval of relevant information.
Indexability	The quality of a webpage that allows it to be included in a search engine’s index, making it eligible to appear in search results.
Indexed Page	A webpage that has been included in a search engine’s index and can be displayed in search results when relevant queries are made.
Information Architecture	The structural design and organization of information on a website, aiming to enhance usability, accessibility, and user experience.
Information Retrieval	The process of obtaining relevant information from a database or collection of data, often associated with search engine functionality.
Internal Link	A hyperlink that points to another page within the same website or domain, facilitating navigation and distributing link equity.
IP Address	Internet Protocol Address, a unique numerical label assigned to each device connected to a computer network, identifying its location on the network.

SEO Terms Starting with J

JavaScript (JS)	A programming language commonly used in web development to create dynamic and interactive content within web browsers.
Joomla	A popular open-source content management system (CMS) that allows users to build and manage websites and online applications.
JavaScript SEO	Search Engine Optimization (SEO) techniques and best practices specifically tailored for websites using JavaScript to enhance user interactivity.
JSON-LD	JavaScript Object Notation for Linked Data, a lightweight data-interchange format used to structure data for better understanding by both humans and machines.

SEO Terms Starting with K

Keyword	A specific word or phrase that summarizes the main topic or theme of a piece of content, often used for search engine optimization.
Keyword Cannibalization	A situation where multiple pages on a website target the same or very similar keywords, potentially causing competition and confusion.
Keyword Density	The percentage of times a specific keyword or phrase appears in a piece of content compared to the total number of words in that content.
Keyword Not Provided	A term used in web analytics when the search engine does not provide information about the specific keywords that led to a website visit.
Keyword Prominence	The importance or visibility of a keyword within a webpage, often determined by its placement in prominent positions such as titles or headings.
Keyword Research	The process of identifying and analyzing relevant keywords that potential users might use in search engines, a crucial step in SEO strategy.
Keyword Stemming	A linguistic process where words are reduced to their root or base form, allowing variations of a keyword to be recognized by search engines.
Keyword Stuffing	The practice of excessively using a specific keyword in a piece of content with the intention of manipulating search engine rankings, considered a black hat SEO technique.
Knowledge Graph	A knowledge base used by search engines to enhance search results with information gathered from various sources, providing more detailed and contextually relevant results.
Knowledge Panel	A feature in Google’s search results that provides a summarized information box on the right-hand side, often for well-known entities or topics.
KPI (Key Performance Indicator)	Metrics used to evaluate the success of a specific goal or objective, providing insights into the performance and effectiveness of a strategy or campaign.

SEO Terms Starting with L

Landing Page	A specific webpage designed to receive and convert visitors who click on an advertisement, search result, or call-to-action link.
Latent Semantic Indexing	A natural language processing technique used by search engines to analyze the relationships between words and understand context in content.
Lead	A potential customer who has shown interest in a product or service and has provided contact information for further engagement.
Link	A hyperlink that connects one webpage to another, allowing users to navigate between pages and providing signals to search engines.
Link Bait	Content created with the primary goal of attracting backlinks, often due to its uniqueness, quality, or controversial nature.
Link Building	The process of acquiring backlinks to a website from external sources, aiming to improve search engine rankings and increase authority.
Link Equity	The value or authority passed from one webpage to another through internal and external links, contributing to search engine rankings.
Link Farm	A collection of websites created for the sole purpose of exchanging reciprocal links, often considered a spammy and manipulative practice.
Link Juice	The perceived value or authority passed from one webpage to another through a hyperlink, contributing to the linked page’s ranking.
Link Profile	The collection of all inbound and outbound links associated with a particular website, providing insights into its link-building strategy.
Link Stability	The consistency and reliability of a website’s link profile over time, indicating a natural and sustainable approach to link building.
Link Velocity	The speed at which a website gains or loses backlinks over time, with rapid changes potentially triggering search engine scrutiny.
Links, Internal	Hyperlinks that connect one page to another within the same website, facilitating navigation and distributing link equity.
Links, NoFollow	Hyperlinks with a rel=”nofollow” attribute, instructing search engines not to pass authority or ranking influence to the linked page.
Links, Outbound or External	Hyperlinks that point from one webpage to another on a different domain, directing users to external sources or references.
Log File	A record of requests made to a server, storing information about each interaction, including IP addresses, URLs, and timestamps.
Log File Analysis	The process of examining log files to gain insights into website traffic, user behavior, and server responses, aiding SEO and performance optimization.
Local SEO	Search engine optimization strategies focused on improving a website’s visibility in local search results, targeting geographically specific queries.
Long-Tail Keyword	A specific and typically longer search query or keyword phrase that tends to have lower search volume but can be highly relevant to a niche audience.

SEO Terms Starting with M

Machine Learning	A field of artificial intelligence that focuses on the development of algorithms and models allowing computers to learn from data and improve performance over time.
Manual Action	An intervention by a human reviewer or search engine representative to address issues related to a website’s compliance with search engine guidelines.
Manual Penalty	A form of punishment or negative impact on a website’s search engine rankings imposed manually by search engine evaluators or reviewers due to violations of guidelines.
Meta Description	An HTML attribute providing a brief and concise summary of the content of a webpage, often displayed in search engine results pages.
Meta Keywords	A now obsolete HTML attribute that used to contain a list of keywords related to the content of a webpage, no longer used by most search engines for ranking purposes.
Meta Tags	HTML tags containing metadata that provides information about a webpage’s content, such as title, description, keywords, and character encoding.
Metric	A quantifiable measurement or standard used to evaluate the performance or effectiveness of a process, campaign, or strategy.
Mobile-Friendly	A term used to describe websites that are optimized for viewing and usability on mobile devices such as smartphones and tablets.

SEO Terms Starting with N

Natural Link	A backlink that is acquired organically, without manipulation or intentional efforts to influence search engine rankings.
Negative SEO	Unethical practices aimed at harming a competitor’s website or manipulating search engine results to decrease a site’s visibility.
Niche	A specialized segment of the market focusing on a specific product, service, or interest, often characterized by a distinct audience.
Noarchive Tag	An HTML meta tag that instructs search engines not to store a cached copy of a webpage, preventing access to historical versions of the page.
Nofollow	An attribute added to a hyperlink (rel=”nofollow”) that instructs search engines not to pass authority or ranking influence to the linked page.
Nofollow Attribute	An HTML attribute used within hyperlink tags to indicate that search engines should not follow the link for the purpose of ranking influence.
Noindex Tag	An HTML meta tag that instructs search engines not to index a specific webpage, preventing it from appearing in search engine results.
Nosnippet Tag	An HTML meta tag that instructs search engines not to display a snippet or description of a webpage in search engine results.
Navigation	The structure and arrangement of links within a website, including menus and other elements that facilitate user navigation and access to different pages.

SEO Terms Starting with O

Off-Page SEO	Search engine optimization activities that take place outside of a website, such as link building, social media engagement, and online reputation management.
On-Page SEO	Search engine optimization efforts focused on optimizing elements within a website, including content, HTML tags, and overall structure, to improve search visibility.
Organic Search	The process of obtaining website traffic from search engine results that are not influenced by paid advertising, but rather based on relevance to the user’s query.
Organic Search Results	Listings in search engine results pages that appear based on their relevance to the user’s query, without the influence of paid advertising. Also called natural search results.
Orphan Page	A webpage that is not linked from any other pages within a website, making it challenging for users and search engines to discover and navigate to.
Outbound Link	A hyperlink that directs users from one webpage to another webpage outside the current website, also known as an external or external link.

SEO Terms Starting with P

Page Speed	The measurement of how quickly a webpage loads and displays its content to users, a factor considered by search engines for rankings.
PageRank	An algorithm developed by Google to assess the importance and authority of web pages based on the quantity and quality of their backlinks.
Pageview	A metric that counts the total number of times a webpage has been viewed by users, regardless of whether it’s by the same or different users.
Paid Search	Online advertising where advertisers pay a fee each time their ad is clicked, typically associated with search engine advertising.
Panda	A Google algorithm update aimed at penalizing websites with low-quality or thin content, emphasizing the importance of high-quality content.
PBN (Private Blog Network)	A network of interlinked websites controlled by a single entity, often used for manipulative SEO practices to influence search rankings.
PDF	Portable Document Format, a file format developed by Adobe that presents documents independent of software, hardware, and operating systems.
Penalty	A punitive action taken by a search engine against a website for violating its guidelines, resulting in a decrease in search rankings.
Penguin	A Google algorithm update designed to identify and penalize websites engaged in manipulative link-building practices to improve search rankings.
Persona	A fictional representation of an ideal customer or user based on demographic and psychographic characteristics, used in marketing and user experience design.
Personalization	The process of tailoring content, recommendations, or user experiences based on individual preferences, behavior, and characteristics.
PHP	Hypertext Preprocessor, a server-side scripting language commonly used in web development to create dynamic and interactive web pages.
Piracy	Unauthorized reproduction or distribution of copyrighted material, such as software, music, or videos, without the permission of the copyright owner.
Pogo-sticking	The phenomenon where users quickly click back to the search results after visiting a webpage, indicating that the page did not meet their expectations.
Position	The rank or placement of a webpage in search engine results for a specific query, indicating its visibility and relevance for that query.
PPC (Pay Per Click)	An online advertising model where advertisers pay a fee each time their ad is clicked, commonly associated with search engine advertising and social media ads.

SEO Terms Starting with Q

QDF	Query Deserves Freshness, a concept used by search engines to prioritize and display fresh and timely content for certain search queries.
Quality Content	Content that is valuable, relevant, and provides a positive user experience, meeting the needs and expectations of the target audience.
Quality Link	A backlink from a reputable and authoritative source, considered high-quality in terms of relevance, trustworthiness, and authority.
Query	A user’s search input or the terms entered into a search engine to find information, products, or services related to a specific topic.
Quality Score	A metric used in online advertising platforms, such as Google Ads, to assess the relevance and quality of ads and landing pages, affecting ad rankings and costs.

SEO Terms Starting with R

Rank	The position of a webpage in search engine results for a specific query, often determined by relevance, quality, and other ranking factors.
Ranking Factor	A variable or criterion that search engines use to assess and determine the position of a webpage in search results for a particular query.
Reciprocal Links	A mutual exchange of links between two websites, where each website links to the other, often used for link-building purposes.
Redirect	A technique used to send website visitors and search engines from one URL to another, commonly implemented using 301 or 302 redirects.
Referrer	The URL of the webpage that a user was on before navigating to the current page, often tracked for analytics and marketing purposes.
Reinclusion	The process of requesting search engines to reconsider and include a previously penalized or excluded webpage back into their index.
Relevance	The degree to which a piece of content or a webpage is closely connected and appropriate to a specific search query or user intent.
Reputation Management	The practice of influencing or controlling the public perception of an individual or brand online, often involving the management of reviews and feedback.
Responsive Website	A website design approach that ensures optimal viewing and usability across various devices and screen sizes, such as desktops, tablets, and smartphones.
Return on Investment (ROI)	A performance metric that measures the profitability or success of an investment, campaign, or business activity relative to its cost.
Rich Snippet	Additional information displayed in search engine results, extracted from structured data on a webpage, providing enhanced details to users.
robots.txt	A text file placed in the root directory of a website that provides instructions to web crawlers about which pages or sections should not be crawled or indexed.
Robots.txt File	A file named “robots.txt” that contains directives for web crawlers, indicating which areas of a website should not be crawled or indexed.
Ranking	The process of determining and displaying the order of webpages in search engine results based on their relevance and other ranking factors.

SEO Terms Starting with S

Schema Markup	Structured data added to HTML to provide context and additional information to search engines, improving the display of search results.
Scrape	The process of extracting data from websites, often done using automated tools or scripts to collect information for various purposes.
Search Engine	A software system designed to search for information on the World Wide Web, such as Google, Bing, or Yahoo, by returning relevant results.
Search Engine Marketing (SEM)	A digital marketing strategy that involves promoting websites and increasing visibility through paid advertising on search engines.
Search Engine Optimization (SEO)	The practice of optimizing a website to improve its visibility and rankings in organic (unpaid) search engine results for relevant queries.
Search Engine Result Page (SERP)	The page displaying the results of a search query, including both organic and paid listings, generated by a search engine in response to the query.
Search History	A record of past searches made by a user within a search engine, often used to personalize search results and improve user experience.
Search Query	The words or phrases entered by a user into a search engine to find relevant information, products, or services related to a specific topic.
SEM	An abbreviation for Search Engine Marketing, a digital marketing strategy involving paid advertising to increase website visibility.
SEO	An abbreviation for Search Engine Optimization, the process of optimizing a website to improve its visibility in search engine results.
SERP	An abbreviation for Search Engine Result Page, the page displayed by a search engine in response to a user’s query, showing relevant results.
Share of Voice	The percentage of total impressions for a specific keyword or brand within a market, indicating the visibility and presence in search results.
Sitelinks	Additional links displayed below the main search result in a SERP, providing direct access to specific pages within a website.
Sitemap	A file that lists the pages of a website to help search engines understand its structure, improving the indexing process and search visibility.
Sitewide Links	Links that appear on every page of a website, such as navigation links or footer links, impacting the overall link profile and SEO.
Social Media	Online platforms and websites that enable users to create, share, and exchange content, fostering social interaction and community engagement.
Social Signal	Indicators of a website’s popularity and relevance based on social media activity, such as likes, shares, and comments on social platforms.
Spam	Unwanted or irrelevant content, often used to manipulate search engine rankings, delivered through various online channels, including emails and comments.
Spider	A bot or automated program used by search engines to crawl and index web pages, collecting information to be included in search engine results.
Split Testing	A method of comparing two versions of a webpage to determine which performs better in terms of user engagement, conversion rates, or other metrics.
SSL Certificate	Secure Sockets Layer certificate, a digital certificate that encrypts data transmitted between a user’s browser and a website, enhancing security.
Status Codes	Three-digit codes returned by web servers to provide information about the status of a request, helping browsers and search engines understand server responses.
Stop Word	Common words such as “and,” “the,” or “in” that search engines often ignore when processing queries to focus on essential keywords.
Subdomain	A subsection of a domain, often used to organize and structure content within a website, appearing as a prefix to the main domain name.
SEO Audit (SEO Checker)	An evaluation of a website’s SEO performance, examining factors such as on-page optimization, backlinks, and technical aspects to identify areas for improvement.

SEO Terms Starting with T

Taxonomy	The classification or categorization of content into hierarchical structures, facilitating organization, navigation, and information retrieval.
Time on Page	The amount of time a visitor spends on a specific webpage before navigating to another page or leaving the site, measured in seconds or minutes.
Title Tag	An HTML tag that defines the title of a webpage, appearing in search engine results and browser tabs, influencing click-through rates and SEO.
Top-Level Domain (TLD)	The highest level in the hierarchical domain naming system, indicating the generic type or purpose of a domain (e.g., .com, .org, .net).
Traffic	The flow of visitors or users to a website, measured in terms of the number of visits, pageviews, or other relevant metrics over a specific period.
Trust	The confidence and reliance users have in a website, brand, or content, often influenced by factors such as credibility, authority, and user experience.
TrustRank	An algorithmic concept aimed at assessing and ranking web pages based on trustworthiness, often considering the quality and relevance of incoming links.
Thin Content	Content that provides little or no added value to users, often lacking depth, relevance, or originality, and may be subject to search engine penalties.

SEO Terms Starting with U

Universal Search	A search engine results page (SERP) that includes a variety of content types beyond traditional organic listings, such as images, videos, news, and more.
Unnatural Link	A backlink that is obtained through manipulative or spammy practices, violating search engine guidelines and potentially leading to penalties.
URL	Uniform Resource Locator, a web address that specifies the location of a resource on the internet, including the protocol (http or https), domain, and path.
URL Parameter	A variable or attribute added to a URL, often used to pass information between web pages or track user interactions, influencing content or behavior.
Usability	The ease with which users can interact with and navigate a website or application, focusing on efficiency, effectiveness, and overall user satisfaction.
User Agent	A software agent representing a user or system that interacts with websites or applications, typically identified by the user agent string sent in HTTP requests.
User Experience (UX)	The overall experience and satisfaction of users when interacting with a website, application, or product, encompassing usability, accessibility, and design.
User-Generated Content	Content created and contributed by users, including reviews, comments, forum posts, and other forms of content generated by the audience of a website or platform.

SEO Terms Starting with V

Vertical Search	A specialized search engine or search functionality that focuses on a specific industry, category, or type of content, delivering more targeted and relevant results within that vertical.
Virtual Assistant	An artificial intelligence-powered digital assistant that can perform tasks, answer questions, and provide information through voice or text interactions, often using natural language processing.
Visibility	The degree to which a website or web page is visible and easily discoverable by users, search engines, and other online platforms, impacting its overall presence and accessibility.
Voice Search	A technology that enables users to perform searches using spoken language, typically through voice-activated devices, mobile phones, or virtual assistants.
Viral Content	Content that rapidly and widely spreads across the internet through sharing and social media, gaining popularity and engagement within a short period.

SEO Terms Starting with W

Webpage	A single document or file on the World Wide Web that is accessible through a unique URL and contains information or content for users.
Website	A collection of related webpages typically identified by a common domain name, representing a specific entity, organization, or individual.
Website Navigation	The structure and system of links, menus, and other elements within a website that facilitates user movement and interaction with the site’s content.
Webspam	Unethical or manipulative practices aimed at deceiving search engines or users to gain undeserved advantages in search rankings or online visibility.
White Hat	Ethical and legitimate practices that adhere to search engine guidelines and policies, focusing on improving a website’s quality and user experience.
White Hat SEO	Search engine optimization strategies and techniques that follow ethical guidelines and aim to improve a website’s visibility through honest and sustainable methods.
Word Count	The number of words in a piece of content, often considered a factor in content quality and SEO, with longer and comprehensive content often being favored.
WordPress	A widely used open-source content management system (CMS) that allows users to create and manage websites, blogs, and other online content easily.
Xenu Link Sleuth	A free and popular desktop application used for checking websites for broken links, analyzing site structure, and identifying potential issues with links and redirects.

SEO Terms Starting with X

XML	Extensible Markup Language, a markup language that defines rules for encoding documents in a format that is both human-readable and machine-readable.
XML Sitemap	An XML file containing a list of URLs from a website, designed to help search engines crawl and index the site’s pages more efficiently.
X-Robots-Tag	An HTTP header or meta tag that provides directives to web crawlers, controlling how they should treat specific content on a webpage in terms of indexing and rendering.
Xenu Link Sleuth	A desktop application used for checking websites for broken links, analyzing site structure, and identifying potential issues with links and redirects.

SEO Terms Starting with Y

Yahoo	A multinational web services company that provides online products and services, including a web search engine.
Yandex	A Russian multinational IT company known for its Yandex search engine, popular in Russia, offering various online services.
YouTube SEO	Search Engine Optimization (SEO) strategies for content on YouTube, focusing on optimizing video elements for better visibility.

SEO Terms Starting with Z

Zen Cart	An open-source online store management system and shopping cart software, providing a platform for e-commerce website development.
Zeitgeist	The spirit or mood of a particular period in time, often used to describe the prevalent ideas, attitudes, and cultural characteristics.
Zero-Click Search	A search query result that provides information directly on the search engine results page, eliminating the need for users to click on a link. Commonly associated with featured snippets and knowledge panels.

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